Phizero srl is a company that studies, designs and implements solutions for industrial automation in the food, medical and packaging sectors. It periodically studies the problems caused by sophisticated equipment (strain analysis, dynamic analysis, dimensional control, finite element analysis, survey of production characteristics, etc.). It designs possible solutions by choosing the best option through the application of the Morphological Matrix and Evaluation of functions and developing it by using its own Lean Design methods. It implements and gives concrete form to the identified solution to the point of achieving the turnkey installation of tailor-made production systems that are studied and designed to meet specific customer needs.